SEO That Gets Your Business Found
Your customers aren't just searching on Google anymore. They're searching across Google, Bing and AI-powered platforms like ChatGPT, Perplexity and Gemini. We help ambitious businesses improve their visibility wherever people are looking, generating more website traffic, more enquiries and measurable commercial growth.
No commitment. No jargon. Just a clear picture of where you stand.
Google
Bing
ChatGPT
Perplexity
GeminiGoogle AI OverviewsGoogleBingChatGPTPerplexityGeminiGoogle AI OverviewsTrusted by ambitious businesses across the UK
Don't take our word for it.
Mitchell & Stones set the bar incredibly high. Great people. I would wholeheartedly recommend them to any business looking for marketing support.
Excellent service with regular contact, updates and results. I would highly recommend to any business looking to take their marketing to the next level.
They are doing an amazing job at managing our marketing. As a not-for-profit we can see their commitment to our cause, and the passion they're putting into our work is bringing great results.
Do These Challenges Sound Familiar?
Is your website generating the visibility it should?
Your competitors appear above you in search results?
Website traffic has plateaued?
You're getting visitors but not enough enquiries?
Your business isn't appearing in AI search results?
Unsure whether your SEO strategy is still working?
If any of these sound familiar, you're not alone, and they're exactly the challenges we help businesses solve.
Search Has Changed. Your SEO Strategy Should Too.
That's why we don't optimise websites for one search engine — we optimise them to be discovered wherever your customers are searching.
Still the biggest source of buyer-ready search traffic. We make sure you rank for the searches that convert.
Bing
Often overlooked and far less competitive, Bing still delivers valuable search traffic other agencies ignore.
ChatGPT, Perplexity & Gemini
Millions of people now ask AI platforms for recommendations instead of searching Google. We structure your content so these tools can find, trust and cite your business.
Google AI Overviews
AI-generated summaries now appear above traditional results for many queries. We structure your content to be the source they pull from.
Because great SEO isn't about chasing rankings. It's about making sure the right people find your business when they're ready to buy.
SEO and AI Search. One strategy. One team. One result.
We're a Semrush Certified agency based in Southampton. We deliver SEO that improves your Google rankings and AI Search optimisation that gets your business cited by ChatGPT, Gemini, Perplexity, and other generative platforms. Most agencies do one or the other. We do both, as part of the same joined-up strategy.
On-Page & Content SEO
We optimise what's there and build what's missing. Every piece of content is crafted to rank on Google and be cited by AI.
Technical SEO
Slow pages, broken links and crawl errors cost you rankings. We find them, fix them, and keep your site in peak technical health.
AI Search Optimisation
We structure your content so AI platforms can surface your brand. When someone asks ChatGPT about your sector, you want to be in the answer.
Off-Page & Authority Building
Quality backlinks, stronger domain authority, wider brand credibility. We build your off-page presence across both search and AI platforms.
AI Search Inclusion
We don't guess. We audit, plan, and execute.
Free Audit
We review your current organic performance, technical health, content quality, and AI visibility. You'll see exactly where you stand and what's holding you back.
Strategy & Implementation
We build a strategy around your goals: the right keywords, the right content, the right technical fixes. You don't just get recommendations; you get results.
Monthly Reviews & Ongoing Optimisation
Every month we review what the data tells us, report back in plain English, and make the changes that keep your rankings moving. Search changes constantly. We stay ahead of it.
Why Choose Mitchell & Stones
Commercial First
Every recommendation is made to generate more enquiries, customers and revenue, not simply improve rankings.
Future Focused
We optimise your website for today's search engines while preparing your business for tomorrow's AI-powered search experiences.
Completely Transparent
Clear reporting. Clear recommendations. No jargon. No hidden surprises.
Continuous Improvement
Search is constantly evolving. Your SEO strategy should too.
Search isn't just Google anymore.
Search behaviour is changing faster than ever. Millions of people now ask AI tools like ChatGPT, Gemini and Perplexity the questions that used to lead them to Google, and if you're not cited in the answer, you're not even in the running.
We structure your content so these platforms can find, trust and cite it, alongside strong traditional SEO. It's no longer just about ranking on Google — it's about being visible wherever your customers are searching. That's exactly how we approach search at Mitchell & Stones.
AI tools are now part of how over 1 billion people search globally
Brands cited by AI responses see higher trust and faster purchase decisions
Early adopters of AI Search strategy are gaining ground their competitors won't easily recover
Real campaigns.
Real numbers.
“My Ohana, a multi-site nursery group, saw new users grow by 63% within 12 months of engaging Mitchell & Stones. Engagement was up 28.1% over the same period.”
“Improved on-page content quality and technical health reduced bounce rate and pushed engagement metrics up consistently across the My Ohana site. Q2 2023 – Q1 2024.”
“A logistics client saw organic traffic grow by 89% within 12 months of working with Mitchell & Stones.”
Frequently Asked Questions
It depends on where you're starting from and how competitive your keywords are, but most clients see meaningful movement within 3–4 months. We'll tell you what to expect before we start, not after.
Complimentary SEO & AI Search Review
Whether you've invested in SEO for years or you're just getting started, we'll review your website and identify opportunities to improve your visibility across both traditional search engines and emerging AI-powered search.
- Technical SEO review
- AI Search visibility review
- Website content review
- Competitor analysis
- Website recommendations
- Plain-English action plan
You'll receive clear, practical recommendations, not a generic automated report.