Search has changed. People still use Google, but they also ask ChatGPT, Gemini, and Perplexity. If you're not visible in both places, you're invisible to a growing part of your market. We fix that with SEO and AI Search strategy built to work together.
No commitment. No jargon. Just a clear picture of where you stand.
Ranking on page two is the same as not ranking at all. And now there's a second problem: AI tools are summarising results without even showing your website. If you're not optimised for both, you're losing customers you never knew you had.
Lots of businesses produce content. Very few produce content that ranks, gets read, and gets cited by AI. There's a real difference between writing for the sake of it and writing with strategic intent.
Google still matters, but it matters differently than it did two years ago. Businesses still treating SEO as a keyword-and-backlinks exercise are falling behind agencies who understand what modern search actually rewards.
We're a Semrush Certified agency based in Southampton. We deliver SEO that improves your Google rankings and AI Search optimisation that gets your business cited by ChatGPT, Gemini, Perplexity, and other generative platforms. Most agencies do one or the other. We do both, as part of the same joined-up strategy.
We optimise what's there and build what's missing. Every piece of content is crafted to rank on Google and be cited by AI.
Slow pages, broken links and crawl errors cost you rankings. We find them, fix them, and keep your site in peak technical health.
We structure your content so AI platforms can surface your brand. When someone asks ChatGPT about your sector, you want to be in the answer.
Quality backlinks, stronger domain authority, wider brand credibility. We build your off-page presence across both search and AI platforms.
We review your current organic performance, technical health, content quality, and AI visibility. You'll see exactly where you stand and what's holding you back.
We build a strategy around your goals: the right keywords, the right content, the right technical fixes. You don't just get recommendations; you get results.
Every month we review what the data tells us, report back in plain English, and make the changes that keep your rankings moving. Search changes constantly. We stay ahead of it.
Platforms like ChatGPT, Gemini, Perplexity and Microsoft Copilot are now answering questions that used to lead people to Google. When a potential customer asks an AI tool "who's the best [service] company in [location]", they get a direct answer, not a list of links. If your business isn't being cited, you're not even in the running.
We use a combination of GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), and AIO (AI Optimisation) principles to make sure your content is structured in a way AI platforms can read, trust, and surface. Combined with strong traditional SEO, it's the most complete approach to search visibility available in 2026.
AI tools are now part of how over 1 billion people search globally
Brands cited by AI responses see higher trust and faster purchase decisions
Early adopters of AI Search strategy are gaining ground their competitors won't easily recover
“My Ohana, a multi-site nursery group, saw new users grow by 63% within 12 months of engaging Mitchell & Stones. Engagement was up 28.1% over the same period.”
“Improved on-page content quality and technical health reduced bounce rate and pushed engagement metrics up consistently across the My Ohana site. Q2 2023 – Q1 2024.”
“[PLACEHOLDER: replace with a real client result before going live. Even one strong additional result with a screenshot will significantly improve conversion.]”
Mitchell & Stones set the bar incredibly high. Great people. I would wholeheartedly recommend them to any business looking for marketing support.
Excellent service with regular contact, updates and results. I would highly recommend to any business looking to take their marketing to the next level.
They are doing an amazing job at managing our marketing. As a not-for-profit we can see their commitment to our cause, and the passion they're putting into our work is bringing great results.
It depends on where you're starting from, how competitive your keywords are, and what needs to be fixed technically. That said, most clients start seeing meaningful movement within 3–4 months. We'll tell you what to expect before we start, not after.
Get a free audit of your current SEO and AI Search visibility. We'll show you exactly where you stand, what your competition is doing differently, and what it would take to close the gap.